Marketing Analytics Specialist

Piper Companies is seeking a Marketing Analytics Specialist to join an investment management and solutions client out of Wayne, PA 19087.

This is a direct placement role with an on-site hybrid requirement of 3 days per week (Tuesday, Wednesday, Thursday) in Wayne, PA 19087.

Responsibilities:

• Managing and maintaining API-based integrations platforms.
• Executing data extracts, and identifying and executing opportunities for enhanced personalization.
• Be the go-to resource within Marketing for data and data platform related questions.
• Create automated methods for repeatedly extracting and manipulating data through APIs (Marketo, Morningstar, Seismic, etc.)
• Create, manage, and enhance Marketo and Salesforce platforms.Velocity tokens used for dynamic content and email personalization.
• Understand and leverage custom objects in both Marketo Engage and Salesforce.

Requirements:

• 3+ years marketing experience, financial services experience a plus.
• Experience with Marketing Technology platforms: Adobe Marketo Engage, Google Analytics 4, Google Tag Manager, Salesforce CRM
• Experience with Data Visualization & Dashboarding Tools: Tableau, PowerBI, etc.
• High proficiency in one or more of the following languages: Python, R, SQL, Java.
• Possess strong data and analytics skills, and knowledge of various marketing technologies and customer relationship management platforms.
• Degree in Marketing, Statistics, Mathematics, Computer Science or Finance. 

Compensation / Benefits:  

• Salary: $80,000 - $100,000
• 2 days remote weekly. Hybrid work schedule.
• Health Care, PTO, Holiday, 401k.
• Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition.

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