VP of Credit Card Strategy

Piper Companies is seeking a Vice President of Credit Cards Product Strategy to join one of the nation’s largest premier credit unions based in McLean, VA. The VP of Credit Cards Product Strategy will drive the overall product design, marketing initiatives, operating expense management, and digital experience for credit cards. This position will be hybrid in Mclean, VA!

Responsibilities of the VP of Credit Cards Product Strategy include:

• Lead and manage P&L for the Credit Cards portfolios, ensuring revenue growth, profitability, and cost efficiency.
• Deliver and execute product strategies that maximize profitability while delivering value to members.
• Monitor key financial metrics including revenues, expenses, and net interest margins, and make strategic adjustments to achieve business targets.
• Develop long-term product strategies focusing on market differentiation, competitiveness, and member value.
• Identify opportunities for product enhancement, new product offerings, and digital experience to meet evolving consumer needs.
• Manage ongoing market research and competitive analysis to stay ahead of industry trends and ensure products are competitive and relevant.
• Drive pricing strategies in alignment with market competitiveness and product profitability.
• Collaborate with the marketing team in developing and implementing targeted marketing campaigns for acquisition, engagement, and retention.

Qualifications for the VP of Credit Cards Product Strategy include:                                                                                            

• 15+ years of experience in product strategy, product management, and P&L management, particularly in consumer lending.
• Proven experience in managing consumer products with strong financial acumen and focus on P&L accountability, with experience in credit cards a must.
• Demonstrated experience in driving product growth through strategic pricing, marketing, and product development.
• Strong leadership, analytical, and communication skills, with the ability to influence and lead cross-functional teams.
• Experience in managing digital transformation initiatives and improving customer experiences in digital channels.
• Bachelor’s degree in business, finance, marketing, or related fields. MBA or advanced degree preferred.

Compensation for the VP of Credit Cards Product Strategy includes:

• Salary: $175,000 – $195,000
• Comprehensive Benefits: Medical, Dental, Vision, 401K, PTO, Sick Leave as required by law, and Holidays

This job opens for applications on 12/13. Applications for this job will be accepted for at least 30 days from the posting date.

Keywords: #LI-CR2 #LI-Hybrid

Vice President, Consumer Banking, Product Strategy, Credit Card Products, Autos, Personal Loans, P&L Management, Revenue Growth, Profitability, Cost Efficiency, Market Differentiation, Competitive Analysis, Digital Experience, Product Enhancement, New Product Offerings, Pricing Strategies, Marketing Campaigns, Customer Acquisition, Customer Retention, Omni-Channel Experience, Data-Driven Insights, Strategic Direction, Regulatory Compliance, Risk Management, Leadership Skills, Digital Transformation