AVP Consumer Banking and Experience

Piper Companies is seeking an AVP, Consumer Banking Experience & Engagement to join a leading credit union headquartered in Tysons, VA. This hybrid role is responsible for the end-to-end digital (mobile and online) experience and engagement across all consumer banking product lines, including credit cards. The AVP will drive growth and strategic innovation through the planning and execution of digital tools, platforms, technologies, services, and processes.

Responsibilities:

• Develop near- and long-term digital strategies from design to implementation for the consumer bank.
• Ensure digital journey roadmaps align with business needs, with a strong emphasis on credit card engagement and rewards.
• Integrate digital experience roadmaps with UI/UX design and software development processes.
• Align KPIs across consumer banking products to digital strategies that drive applications, loan originations, and engagement.
• Design and analyze complex, multi-channel marketing initiatives in collaboration with cross-functional teams.
• Manage the P&L to meet business plan expectations, focusing on membership growth, product adoption, and profitability.
• Provide performance reporting to executive leadership, including industry benchmarks and competitive insights.
• Lead agile development processes across product, technology, and marketing teams.
• Champion enterprise-wide commitment to improving the digital experience.
• Leverage data and technology to optimize performance and enhance the member experience.
• Create user stories and manage sprint execution across internal and partner teams.
• Recruit, mentor, and develop a high-performing product management team.
• Support special product strategy projects as needed.

Qualifications:

• Bachelor’s degree in business or marketing required; Master’s degree preferred.
• 10+ years of experience in digital experience, product, and program management in banking, credit unions, or fintech.
• 5+ years of direct management experience.
• Proven expertise in building program strategies and roadmaps.
• Experience with credit card engagement, rewards, and digital platforms.
• Strong communication and cross-functional leadership skills.
• Experience with Agile and Scrum methodologies.
• Ability to deliver initiatives from concept to completion on time and within budget.
• Proficiency in designing intuitive user interfaces using wireframes and mockups.
• Ability to thrive in a fast-paced, continuous development environment.

Compensation & Benefits:

• Salary Range: $200,000 – $220,000 (based on experience)
• Benefits Package: Medical, Dental, Vision, 401(k), Paid Time Off, Sick Leave (as required by law), and Holidays

Application Period: Opens August 14, 2025. Applications will be accepted for a minimum of 30 days from the posting date.

Keywords:

#LI-CG1 #DigitalExperience #ConsumerBanking #CreditCards #MemberEngagement #ProductStrategy #Fintech #AgileDevelopment #Scrum #UXDesign #UIUX #DigitalTransformation #ProductManagement #DigitalBanking #CustomerExperience #RewardsPrograms #MarketingStrategy #DataDriven #LoanOrigination #PAndLManagement #Wireframing #UserStories #CrossFunctionalLeadership #BankingInnovation