Sr. Director of Product Targeting Strategy

Piper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role, based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven frameworks, optimize campaign performance, and drive profitable growth. We’re looking for a seasoned leader with deep expertise in marketing analytics, segmentation, and financial services product strategy.

Responsibilities

• Develop and implement targeting strategies to expand PenFed’s consumer lending portfolio beyond current membership.
• Collaborate with product partners and Decision Science teams to build propensity and response models.
• Establish a rigorous, data-driven test-and-learn framework to improve campaign effectiveness and profitability.
• Lead a team focused on optimizing direct mail, email, and digital marketing campaigns.
• Design programs to expand direct marketing reach with a focus on positive selection and smart growth.
• Partner with Credit, Marketing, Product, and external data providers to refine segmentation and targeting strategies.
• Monitor industry trends and guide strategic responses to platform and data landscape changes.
• Oversee campaign and channel performance monitoring and reporting.
• Lead ROI studies and evaluate the effectiveness of marketing initiatives.
• Define and manage the full analytics lifecycle to improve credit performance and pull-through.
• Conduct ongoing research to support customer segmentation, competitive positioning, and strategic planning.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Computer Science, or related field; Master’s preferred.
• 12+ years of experience in targeted marketing campaign strategy and analytics.
• 5+ years of management experience, including team leadership.
• Proven experience with consumer financial products, especially credit card, auto, and personal lending.
• Strong knowledge of statistical modeling, machine learning, and test-and-learn methodologies.
• Proficiency in SQL, R, Python, Excel, and PowerPoint; experience working with large datasets.
• Familiarity with CRM and marketing platforms such as Salesforce and Experian Ascend.
• Excellent communication and presentation skills; ability to synthesize complex data for diverse audiences.
• Demonstrated ability to lead sensitive, high-impact projects and deliver measurable results.

Compensation & Benefits

• Salary Range: $150,000 - $170,000 (based on experience)
• Benefits: Medical, Dental, Vision, 401(k), Paid Time Off, Sick Leave (as required by law), and Holidays

Application Period: Opens August 28, 2025. Applications will be accepted for a minimum of 30 days from the posting date.

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