AVP (Associate Vice President) - Consumer Banking Experience + Engagement

Piper Companies is seeking AVP of Consumer Banking Experience & Engagement to join a leading credit union headquartered in Tysons, VA. This hybrid leadership role will oversee the full digital experience across mobile and online platforms for all consumer banking products, with a strong focus on credit card engagement and rewards.

The AVP will drive strategic growth by leading the design and execution of digital tools, platforms, and services that elevate member engagement and product adoption.

Key Responsibilities

• Develop and implement short- and long-term digital strategies for consumer banking.
• Ensure digital journey roadmaps align with business goals, especially around credit card usage and rewards.
• Integrate UI/UX design and software development into digital experience planning.
• Align KPIs across product lines to digital strategies that boost applications, originations, and engagement.
• Lead cross-functional marketing initiatives across multiple channels.
• Manage P&L performance to meet growth, adoption, and profitability targets.
• Deliver performance reports to executive leadership, including competitive benchmarks.
• Guide agile development across product, tech, and marketing teams.
• Champion a culture of continuous improvement in digital member experience.
• Use data and technology to optimize performance and personalize engagement.
• Create user stories and oversee sprint execution with internal and external teams.
• Recruit, mentor, and lead a high-performing product management team.
• Support strategic product initiatives as needed.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (Master’s preferred).
• 10+ years of experience in digital product, experience, or program management within banking, credit unions, or fintech.
• 5+ years of direct leadership experience.
• Proven success in developing digital strategies and product roadmaps.
• Deep experience with credit card platforms, rewards programs, and digital engagement.
• Strong cross-functional leadership and communication skills.
• Skilled in Agile and Scrum methodologies.
• Ability to deliver complex initiatives on time and within budget.
• Proficiency in wireframing, mockups, and intuitive UI design.
• Comfortable in fast-paced, iterative development environments.

Compensation & Benefits

• Salary Range: $200,000 – $220,000 (based on experience)
• Benefits: Medical, Dental, Vision, 401(k), Paid Time Off, Sick Leave (as required by law), and Holidays

Application Period: Opens August 25, 2025. Applications will be accepted for a minimum of 30 days from the posting date.

Keywords:

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