Campaign Data Analyst

Piper Companies is seeking a Campaign Data Analyst to join a leading financial services organization based in Omaha, Nebraska. The Campaign Data Analyst will analyze marketing campaign data to evaluate customer acquisition effectiveness and uncover demographic engagement trends. This position will be hybrid in Omaha, NE 3 days per week!

Responsibilities of the Campaign Data Analyst include:

• Interpret complex data sets and campaign results to generate actionable insights and strategic recommendations.
• Analyze various market segmentations to identify target audiences and optimize campaign performance.
• Collaborate with data scientists to support pre-modeling segmentation, ensuring alignment with business objectives.
• Apply knowledge of financial services, marketing, and data analytics to support targeted marketing initiatives.
• Identify and segment member populations based on criteria such as loan status, income level, geographic location, and likelihood to refinance.
• Partner with external vendors to enhance market segmentation and improve campaign targeting strategies.

Qualifications for the Campaign Data Analyst include:

• 3+ years analyzing targeted marketing campaigns and segmentation strategies to assess customer acquisition and engagement.
• Proven background in financial products such as auto loans, personal loans, and credit cards.
• Skilled in analyzing targeted marketing campaigns and segmentation strategies to assess customer acquisition and engagement.
• Ability to query and manipulate data using SQL for campaign analysis and segmentation.
• Experience identifying and interpreting customer behaviors and demographic trends to inform campaign targeting (e.g., income level, loan status, location).
• Familiarity with working alongside third-party data providers (e.g., Experian) to enhance segmentation and targeting.

Compensation for the Campaign Data Analyst include:

• Salary Range: $90,000 - $120,000
• Comprehensive Benefits: Cigna Medical, Dental, Vision, 401K, PTO, Sick Leave if required by law, and Holidays

 This job opens for applications on [9.15.25]. Applications for this job will be accepted for at least 30 days from the posting date.

#LI-MR #LI-HYBRID

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