Principal Product Marketing Manager – Enterprise & GTM Strategy

Piper Companies is seeking an experienced Principal Product Marketing Manager – Enterprise & GTM Strategy to define and scale enterprise positioning for an AI-enabled connectivity platform. This role is responsible for shaping go-to-market strategy, competitive positioning, and technical messaging for Enterprise IT buyers, including architects, CIOs, VPs of IT Infrastructure, and security and compliance leaders. The principal Product Marketing Manager position is a full-time remote position.

Responsibilities for the Principal Product Marketing Manager include:

·      Owning enterprise GTM strategy and positioning for AI-enabled connectivity, with a focus on Enterprise IT decision-makers and hands-on technical evaluators.

·      Defining clear, defensible messaging that addresses the core enterprise challenge of enabling AI without compromising governance, security, or existing system investments.

·      Building competitive strategy against iPaaS platforms, unified API vendors, and native MCP connectors that withstand deep technical scrutiny.

·      Leading market development for managed Model Context Protocol (MCP) as an enterprise infrastructure category and driving growth across enterprise segments.

·      Creating technically credible enterprise content, including security reference architectures, compliance mappings (SOC 2, GDPR), governance playbooks, ERP/CRM integration guides (SAP, Salesforce, Workday, ServiceNow), and hybrid deployment playbooks.

·      Owning enterprise messaging across the website, campaigns, and demand-generation assets, ensuring technical accuracy and consistency across all buyer touchpoints.

Qualifications for the Principal Product Marketing Manager include:

·      7+ years of product marketing experience in data infrastructure, integration platforms, or enterprise software, with a proven track record selling to Enterprise IT buyers.

·      Background in data integration technologies such as iPaaS, ETL/ELT, API platforms, or data warehousing solutions (Snowflake, Databricks, AWS, Azure).

·      Deep familiarity with enterprise system landscapes, including ERP (SAP, Oracle), CRM (Salesforce), and financial platforms (Workday, NetSuite).

·      Strong ability to create technically rigorous content such as architecture diagrams, security whitepapers, governance frameworks, and implementation guides.

·      Working knowledge of enterprise AI and ML infrastructure, including LLMs, RAG architecture, agent-based systems, and Model Context Protocol (MCP).

·      Experience marketing solutions in regulated industries including financial services, healthcare, government, or manufacturing.

Compensation for the Principal Product Marketing Manager includes:

·      Salary Range: $225,000 - $250,000

·      Comprehensive benefits package including Medical, Dental, Vision, 401k, PTO, holidays, and sick leave as required by law.

Keywords: Product Marketing, go-to-market strategy, GTM strategy, enterprise product marketing, enterprise positioning & messaging, market development, category creation, sales enablement, demand generation, enterprise IT buyers, IT architecture, security, compliance multi-stakeholder buying cycles, technical evaluators, enterprise AI enablement, LLMs, large language models, RAG architecture, Agentic AI, Model context protocol, MCP, manage MCP, semantic intelligence, AL infrastructure, data integration, iPaaS, ETL, ELT, unified APIs, API platforms, ERP, SAP, oracle, salesforce, workday, ServiceNow, netsuite, hybrid environments, legacy systems, SOC 2, access controls,

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This job is open for applications on 4/21/2026 and will remain open for at least 30 days from the posting date.