Integrated Marketing Manager

Piper Companies is seeking a Integrated Marketing Manager to join a fast-growing B2B SaaS organization driving enterprise marketing strategy and pipeline growth. The Integrated Marketing Manager will play a critical role in building and scaling account-based marketing (ABM) initiatives while partnering closely with sales and BDR teams to accelerate revenue generation. The Integrated Marketing Manager role is a direct placement with the company and requires you to sit on site Monday - Thursday in Austin, TX.

Responsibilities of the Integrated Marketing Manager:

• Develop and launch an account-based marketing (ABM) strategy, including building Tier 1, Tier 2, and Tier 3 account lists
• Create and execute multi-channel marketing campaigns across inbound and outbound channels
• Partner closely with BDR teams to align campaign strategy with outreach efforts and pipeline goals
• Track and report on pipeline generation, including contribution to overall sales pipeline and revenue impact
• Manage and optimize the full funnel lifecycle including lead, MQL, opportunity, and closed business stages
• Drive continuous improvement of MQL conversion rates and campaign performance metrics
• Collaborate with sales, product marketing, and leadership to ensure campaign alignment with business objectives
• Own campaign project management across multiple channels, ensuring timelines and deliverables are met

Requirements of the Integrated Marketing Manager:

• 5+ years of experience in B2B SaaS marketing, with a strong focus on demand generation or integrated marketing
• Hands-on experience building or introducing ABM programs within an organization
• Proven track record of driving pipeline growth, including measurable contributions to revenue (e.g., % of pipeline and dollar value per quarter)
• Experience working closely with BDR/SDR teams in a high-growth environment
• Strong understanding of marketing funnel stages, including cold, warm, hot leads, and inbound/outbound strategies
• Expertise in multi-channel marketing campaign execution and performance tracking
• Data-driven mindset with experience optimizing MQL conversion rates and pipeline efficiency

Compensation for the Integrated Marketing Manager:

• $110,000 - $150,000 base salary
• Full Comprehensive Benefits: Health, Vision, Dental, PTO, Paid Holiday and Sick Leave if Required by Law.

Keywords: Integrated marketing, B2B SaaS, account-based marketing, ABM strategy, pipeline generation, demand generation, MQL conversion, sales funnel, inbound marketing, outbound marketing, BDR alignment, multi-channel campaigns, marketing analytics, revenue marketing, campaign management, ABM marketing

This job opens for applications on 07/08/2026. Applications for this job will be accepted for at least 30 days from the posting date.

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