Integrated Market Manager

Piper Companies is looking to fill the role of Integrated Marketing Manager for a data science software company. The Integrated Marketing Manager will focus on designing and scaling ABM programs. The Integrated Marketing Manager role offers hybrid or remote options with flexibility.

Responsibilities of the Integrated Marketing Manager Include:

• Lead end-to-end, multi-channel campaign strategy and execution, including prioritization, timeline management, delivery, and performance optimization
• Develop and execute targeted account-based marketing (ABM) and vertical-specific strategies to engage key accounts and drive pipeline growth
• Collaborate with Sales to identify and prioritize target accounts, define segments, support enablement efforts, and ensure seamless lead and account transitions
• Serve as the central point of coordination across marketing functions, including paid media, email, events, web, and personalized content initiatives
• Analyze engagement metrics, pipeline influence, and deal velocity to continuously improve campaign performance and ROI
• Build and implement scalable frameworks and repeatable processes to support sustained growth across global markets

Qualifications for the Integrated Marketing Manager Include:

• 5–7+ years of experience in B2B marketing, demand generation, or account-based marketing (ABM), preferably within SaaS or data-driven environments
• Proven background in B2B SaaS with hands-on ABM experience, including building or launching ABM programs from the ground up
• Demonstrated success driving pipeline growth, with measurable impact on revenue (e.g., percentage of pipeline influenced and quarterly pipeline contribution)
• Strong experience partnering with BDR and Sales teams, aligning on account strategy and supporting both inbound and outbound efforts
• Expertise in multi-channel campaign management and full-funnel strategy, with a deep understanding of lead stages, pipeline progression, and audience segmentation (cold, warm, hot)
• Proficiency leveraging CRM data, customer insights, and market research to inform campaigns, with hands-on experience using platforms such as Salesforce, HubSpot, and ABM tools like 6sense or Demandbase (preferred)

Compensation for the Integrated Marketing Manager include:

• $110,000-$150,000 base 
• Benefits: Medical, Dental, Vision, 401k, PTO, Sick leave if required by law, and Holidays

This job opens for applications on 7/23/26. Applications for this job will be accepted for at least 30 days from the posting date.

Keywords: Marketing, Marketing Manager

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