Senior Product Marketing Manager

Piper Companies is seeking a Senior Product Marketing Manager to join a high-growth data integration and connectivity technology organization. This Senior Product Marketing Manager will serve as a key driver of market positioning, go-to-market execution, product adoption, and revenue growth for a portfolio of highly technical products. This fully remote opportunity is ideal for a product marketing professional who thrives at the intersection of technology, customer engagement, and commercial strategy.

Responsibilities

• Lead the development and refinement of product narrative, market positioning, and customer value messaging across target audiences and industry use cases.
• Build deep expertise around customer challenges, purchasing behaviors, and technical implementation scenarios to support product growth initiatives.
• Collaborate closely with Product Management, Engineering, Sales, and Marketing teams to align product direction with customer and market demands.
• Design and execute launch strategies for new features and product releases, including audience targeting, channel planning, success measurements, and communication plans.
• Create sales enablement and competitive intelligence resources that strengthen market differentiation, support pipeline generation, and improve win rates.

Qualifications

• 5+ years of product marketing experience supporting B2B technology, SaaS, cloud, infrastructure, data, or developer-oriented solutions.
• 3+ years of experience working with data connectivity, data integration, ETL, API-driven platforms, or related technologies.
• Demonstrated success owning product messaging, market positioning, launch execution, and cross-functional go-to-market initiatives.
• Strong understanding of technical concepts including APIs, ETL processes, CI/CD workflows, and modern data architectures, with the ability to translate complex capabilities into business value.
• Customer-facing experience in a consultative or technical advisory capacity, such as solutions engineering, pre-sales, solution architecture, or a similar role.

Compensation

Salary Range: $175,000 - $190,000 annually

Comprehensive Benefits: Medical, Dental, Vision, sick leave if required by law, and 401K

Application Details

• Employment Type: Full-Time
• Work Arrangement: Fully Remote (Eastern Time Zone Preferred)
• FLSA Classification: Exempt
• Travel: Limited travel may be required for team meetings, customer engagements, industry conferences, or corporate events.
• Posted Date: 08/07/2026
• Apply By: 09/07/2026

Keywords

Product Marketing, Product Positioning, Go-to-Market Strategy, GTM, Product Launches, Messaging Framework, Value Proposition, Sales Enablement, Competitive Analysis, Market Research, B2B SaaS, Data Integration, Data Connectivity, Data Management, APIs, ETL, CI/CD, Cloud Platforms, Enterprise Software, Developer Tools, Customer Journey, Technical Marketing, Product Adoption, Pipeline Growth, Revenue Enablement, Product Strategy, Solution Architecture, Pre-Sales, Product Communications, Customer Insights, Analytics, Product Lifecycle Management, Cross-Functional Leadership, Market Intelligence, Infrastructure Software, Data Platforms, Technical Products, Launch Strategy, Demand Generation, Product Advocacy

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