Associate Director, HCP Marketing

Piper Companies is seeking an Associate Director, HCP Marketing to join a leading pharmaceutical organization located in Nutley, NJ. The Associate Director, HCP Marketing will drive the development and execution of healthcare professional (HCP) marketing strategies and promotional initiatives, partnering cross-functionally to deliver impactful, compliant, and data-driven campaigns focused on Neurologists and other specialty healthcare providers.

Responsibilities of the Associate Director, HCP Marketing:

• Lead HCP marketing strategy and execution, developing compliant, clinically relevant promotional materials aligned with brand objectives.

• Drive marketing program implementation, monitor performance, analyze data, and optimize tactics to improve results.

• Partner closely with field teams to incorporate customer insights, identify unmet needs, and refine marketing approaches.

• Manage cross-functional initiatives while collaborating with Medical, Regulatory, Sales, and other stakeholders to ensure successful execution.

• Analyze market research and competitive trends to identify growth opportunities and inform business strategy.

• Build strong stakeholder relationships, support brand planning, and champion innovative HCP engagement models, including internal and agency led solutions.

• Represent the brand with regional and global partners while contributing to strategic initiatives that advance business objectives and patient care.

Qualifications of the Associate Director, HCP Marketing:

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; advanced degree preferred.

• 8+ years of marketing experience.

• Experience developing and executing HCP marketing strategies and promotional campaigns.

• Strong understanding of marketing analytics, campaign measurement, and data-driven decision-making.

• Ability to manage multiple projects and collaborate effectively across cross-functional teams.

• Experience working with healthcare providers and understanding HCP engagement best practices.

• Background utilizing build (internal team and infrastructure) and/or buy (agency partners and external networks) marketing models.

• Excellent communication, stakeholder management, and strategic planning skills.

• Direct neurology, specialty pharmaceutical, or complex therapeutic area experience is a plus.

Compensation for the Associate Director, HCP Marketing includes:

• Salary range: $200,000-$230,000

• Direct Placement Opportunity

• Comprehensive Benefits: Medical, Dental, Vision, 401K, PTO, Sick Leave (as required by law), and Paid Holidays

Application Period: This job opens for applications on 08/28/2026. Applications for this job will be accepted for at least 30 days from the posting date.

Keywords: Associate Director Marketing, Senior Product Manager, HCP Marketing Manager, Pharmaceutical Marketing, Neurology, Healthcare Innovation, Medical Affairs, Marketing Campaign, Life Sciences, Specialty Care, Physician Engagement, HCP Marketing, PCP, Brand Strategy, Market Analysis, Build or Buy

#LI-CK1 #LI-HYBRID