CRM Marketing Manager

Piper Companies is seeking a CRM Marketing Manager for an established insurance company. This is a full-time/permanent position and is REMOTE, but candidates must be located on the East Coast and able to work EST. Preference for candidates who are open to occasional on-site visits (once per month if possible) in Cherry Hill, NJ. 

Responsibilities:

• Own and manage HubSpot for marketing campaigns, activations, and automation workflows.
• Ensure CRM data quality, integrity, and efficient data flow across systems.
• Build and maintain MQL rubrics within HubSpot to support lead scoring and qualification.
• Oversee the integration between HubSpot and Faraday, ensuring smooth functionality.
• Train internal teams on CRM best practices and troubleshoot issues in collaboration with IT.
• Generate and distribute marketing lists to external platforms for campaign execution.
• Collaborate with vendors to support marketing initiatives (no direct vendor management).

Qualifications:

• 3–5 years of experience managing HubSpot as a marketing automation platform.
• Hands-on experience with CRM integrations.
• Strong understanding of MQL rubrics and lead qualification strategies.
• Proven ability to manage CRM systems, ensure data accuracy, and optimize workflows.
• Experience training users and resolving technical issues in partnership with IT.

Compensation:

• Annual Salary: $80,000 - $90,000 based on experience plus bonus eligibility
• Comprehensive Benefits: Medical, Dental, Vision, 401K, PTO, Sick Leave if required by law, and Holidays

This job opens for applications on 5/27/2025. Applications for this job will be accepted for at least 30 days from the posting date.

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